Our Thinking
We work with clients to
define their strategy;
driving decisions on Where
to Play and How to Win
xxx
With over a decade of experience in developing markets, we have interviewed tens of thousands of consumers and outlet owners and worked with some of the biggest names in FMCG. That experience has given us an exceptional insight into the retail environment and consumer mindset, the similarities and differences between countries, between regions, between cities. Here, we share some of those insights – get in touch if you’d like to know more.